vietnamese models in 2025: new faces and rising stars to watch

Vietnamese models in 2025: backstage power and new faces on global runways

The conversation around Vietnamese models in 2025 is no longer just about faces on billboards. It is about systems, teams, and processes that elevate emerging talent to international stages. Over two intense days at the Baiyoke Sky Hotel in Bangkok, Thailand International Fashion Week transformed into a proving ground for Southeast Asian excellence. The official makeup partner for every runway look was T – Professional Makeup Academy (TPMA) from Vietnam, whose disciplined pace and meticulous layouts enabled designers to present cohesive narratives under pressure.

Backstage coordination illustrates how the modeling industry works when minutes are scarce and expectations are sky-high. Dozens of looks—glossed lids, razor-sharp liners, modern matte skin—were executed with near-scientific precision, supporting collections from edgy streetwear to ceremonial luxury. That level of backstage craft matters because the runway is judged in seconds. Vietnamese creatives ensured those seconds counted, building credibility that now trickles into castings, brand briefs, and editorial concepts across the region.

For brands scouting new faces and rising stars, this is a pivotal signal: Vietnamese fashion know-how scales in high-pressure contexts. The result is a stronger pipeline of runway models who walk clean, pose decisively, and adapt quickly when call sheets change. It also shows how beauty teams can shape fashion trends 2025—soft shimmer, satin skin, refined liner—while preserving the designer’s intent. The backstage heart beats in Vietnam’s rhythm, and the front row is paying attention.

• 🌏 Regional clout: Vietnamese fashion teams headlined backstage at a major ASEAN showcase.
• ⏱️ Speed and accuracy: dozens of makeup layouts delivered under runway time constraints.
• 🎯 Casting readiness: models prepped with consistent, camera-safe finishes for global visibility.
• 🚀 Momentum: stronger brand confidence leads to more international invitations for upcoming models.

Rising Vietnamese runway models to watch in 2025

The faces leading the charge blend pageant polish, editorial poise, and athletic precision. Pham Phan Y Ha, born in 2000 and crowned champion of The Next Face Vietnam in 2021, steps into the beauty-arena spotlight at Miss Cosmo Vietnam (Miss Universe Vietnam). With an outstanding 1.83m height and proportions of 80–61–97 cm, she is a clean, elegant fit for luxury runway and campaign work. Rather than flooding shows after her win, she refined her catwalk, completed corporate finance studies, and built a portfolio that signals long-term discipline—an attractive trait for premium brands.

Minh Khac secured a Top 10 finish at Mister Supranational 2025, turning a global stage into a character statement. Fans praised the confident stance and narrative depth—proof that charisma plus consistency equals staying power. Meanwhile, Kim Phuong leverages accolades from The New Mentor (Best Catwalk Model, team Thanh Hang, 2023) to coach at Claudio Barbieri Academy in Saigon. Measured at 1.79m with striking proportions, she represents the coach-model hybrid shaping the next wave. And in the pageant lane, Truong Qui Minh Nhan returns with renewed intent, signaling a competitive mindset that keeps headlines buzzing.

These profiles reveal a tighter integration between training, competitions, and bookings. The throughline is professionalism: consistent grooming, efficient go-sees, flexible posing vocabularies, and thoughtful media. For scouting directors, this cohort aligns perfectly with cross-border briefs that demand cultural fluency and runway discipline.

• 🌟 Pham Phan Y Ha: poised, data-driven thinker, versatile walk, high-fashion ready.
• 🏆 Minh Khac: international visibility via Mister Supranational; confident stagecraft.
• 🧭 Kim Phuong: coach and model; sharp technique informs strong show direction.
• 🔁 Minh Nhan: pageant recalibration—proof of resilience and strategic timing.

Fashion trends 2025 and how Vietnamese fashion is shaping the modeling industry

Runways this year amplify clarity: satin skin, chromatic accents, and progressive tailoring. The polychromatic panorama from Bangkok’s TIFW—where Vietnamese artists engineered immaculate finishes—illustrates how aesthetics and logistics evolve together. A subtle shimmer on lids allows cameras to capture dimension without glare, while precise eyeliner sculpts expressions as models pivot mid-walk. This balance between pop and restraint suits digital campaigns that must look sharp across 4K video and mobile feeds.

On the clothing front, fashion trends 2025 tilt toward modular styling and fluid menswear. That’s excellent terrain for Vietnamese runway models who tend to deliver crisp lines and poised turns. Tech also threads in: AI-assisted casting helps bookers analyze walk rhythm and facial micro-expressions, ensuring better matching of faces to brand tone. The outcome is portfolio curation that rewards consistency and a clean personal brand.

Consider a sports-fashion label launching in ASEAN. By pairing a Vietnamese editorial face like Y Ha with a precision roster of upcoming models for street, athleisure, and luxury capsules, the campaign achieves cross-vertical cohesion. The creative lesson is simple: Vietnamese talent elevates both the clothing narrative and the production values around it.

• ✨ Beauty grammar: soft shimmer, glossy accents, and defined eyes optimized for 4K.
• 🧩 Modular silhouettes: quick-change styling supports dynamic runway pacing.
• 🤖 Smarter castings: data-informed choices reduce reshoots and lift ROI.
• 🌱 Cultural nuance: Vietnamese styling codes travel well across regional markets.

Expect these aesthetics to inform beauty pageants as well, particularly in segments emphasizing intelligence, presence, and camera fluency. That is where Vietnam’s disciplined preparation quietly becomes the competitive edge.

Training pipelines: from Cosmo Camp to Vietnam’s Next Top Model 2025

Vietnam’s talent development ecosystem is unusually structured this year. Cosmo Camp—part of the Miss Cosmo Vietnam journey—operates like a real-world accelerator: candidates rotate through workshops in catwalk, stage mastery, public speaking, acting, crisis handling, and social media strategy. The format is interactive and elimination-based, encouraging teamwork while evaluating individual resilience. This produces not just faces, but media-ready communicators who can shoulder brand narratives.

In parallel, the long-awaited return of Vietnam’s Next Top Model 2025 puts 15 Gen Z hopefuls into a high-visibility incubator. The cohort is taller, more camera-savvy, and tuned to international styling asks. Add to this the technical depth at Claudio Barbieri Academy, where Kim Phuong now coaches, translating elite catwalk mechanics into repeatable drills. The result is a continuum: audition → training → broadcast visibility → bookings, with feedback loops from mentors who understand both fashion and media.

Reality competitions like The New Mentor have also matured audience expectations. When a contestant wins “Best Catwalk Model,” viewers understand why—clean transitions, shoulder control, and gaze management. Brands benefit because that literacy pressures the scene toward higher standards across shows and shoots.

• 🎤 Voice and stance: public speaking drills build persuasive brand ambassadors.
• 🕺 Catwalk codex: stride calibration, pivot timing, and garment awareness.
• 🎥 Media fluency: on-camera blocking and short-form storytelling.
• 🤝 Team dynamics: creative collaboration under deadlines.

The training arc isn’t just about trophies; it is about forming professionals who can sustain a multi-season career. That consistency is what buyers trust when budgets and timelines are tight.

How brands and agencies can book Vietnamese emerging talent in 2025

Booking strategy determines campaign lift. When casting Vietnamese models, align the brief with runway and digital needs from day one. A beauty shoot may favor satin skin and micro-shimmer, while an athleisure film needs stable gait and expressive momentum. Integrate TPMA-style makeup direction during pre-pro to ensure continuity across stills and motion. For cross-border work, confirm visas, buyouts, and cutdown plans early to avoid post-production compromises.

Case in point: a regional brand launching a “city-to-coast” capsule partnered a high-fashion face with a street-luxe duo and a menswear anchor. The crew executed three looks per location with consistent liner geometry and hair textures, reducing relighting time and maximizing footage. That kind of planning—common among Vietnamese crews post-TIFW—turns tight days into high-yield shoot schedules.

Practicality matters: specify posture rules for structured tailoring, incorporate anti-glare makeup for LED-heavy sets, and lock movement choreography for complex garments. Add a feedback loop so models can review dailies and adjust micro-poses for continuity. The outcome is cleaner edits, sharper launch dates, and far more confident media buys.

• 📋 Lock the brief: usage, territories, and cutdowns in writing.
• 🧑‍🎨 Align glam: beauty charts for all looks; test under the actual lights.
• 🕰️ Respect time: stagger call times for runway models and content teams.
• 📎 Track deliverables: BTS, vertical clips, and stills aligned with KPIs.

Brands that internalize these steps unlock the full value of rising stars—from polished runway moments to high-conversion digital assets.

Who are the key Vietnamese rising stars to follow right now?

Watch for Pham Phan Y Ha (Top 45 at Miss Cosmo Vietnam), Minh Khac (Top 10 at Mister Supranational), and Kim Phuong (now coaching at Claudio Barbieri Academy). Each brings a distinct strength—elegant editorial, international pageant presence, and elite catwalk precision.

What fashion trends in 2025 favor Vietnamese models?

Satin skin with subtle shimmer, precise liner, and fluid tailoring. These trends highlight clean technique, confident stride, and camera-ready expressions—areas where Vietnamese models excel.

How do training programs improve bookings?

Cosmo Camp builds media and leadership skills; VNTM 2025 adds broadcast visibility; Claudio Barbieri Academy refines technical walk. Together they produce reliable, camera-fluent talent for fashion and commercial briefs.

How should brands plan makeup for mixed-format shoots?

Use a unified beauty chart, test under actual lighting, and coordinate glam changes with outfit order. This avoids glare on LED sets and keeps images consistent across 4K video, vertical clips, and stills.

Where is Vietnamese beauty making an international mark?

Backstage at events like Thailand International Fashion Week, where TPMA delivered full-show makeup direction—demonstrating Vietnam’s capacity for high-pressure, high-visibility craftsmanship.

Jordan Pierce

Jordan has a knack for turning dense whitepapers into compelling stories. Whether he’s testing a new OpenAI release or interviewing industry insiders, his energy jumps off the page—and makes complex tech feel fresh and relevant.